Hassan Emilio Kabande Laija, known as Peso Pluma, is a Mexican singer-songwriter of regional Mexican music. Born on June 15th 1999, in Zapopan, Jalisco Mexico. He gained great popularity internationally in 2022, after his collaborations with Natanael Cano and Luis R. Conriquez, currently Peso Pluma is one of the great promises of Mexican artists.
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Houston Press (USA)
April 3, 2026
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Peso Pluma provides a modern take on the traditional Mexican corridos genre, mixing ranchera with Hip Hop for a fresh new sound
The opening night buzz for one of the two most hotly anticipated música Mexicana tours of the year was real. From the lines snaking past sizzling Seattle dog vendors and bootleg T-shirt sellers outside a sold-out Climate Pledge Arena to the screams that erupted the moment the lights inside went dark
“An antihero is among us,” the words on the Climate Pledge Arena video screens ominously warned (or promised) right before a masked Peso Pluma rose up from the middle of the giant stage. With flickering fireworks, the 25-year-old hailed as the new face of regional Mexican music
