Iamamiwhoami

The previous event 2010’s ‘in concert’ took place in a Swedish forest around the break of dawn and was filmed with a determinedly guerilla feel.

They came to see live what they have been watching online and even after the encore is heard, they stick around chanting for more.

For starters their identity has been well known for some time now – Swedish singer-songwriter Jonna Lee is the face behind the music/multimedia project – and the days where they had the internet in a flurry are starting to become a distant memory.

Yes, the name iamamiwhoami is annoying, and yes, they are best known for their lengthy, mystery, teaser-trailer, viral internet video campaign – more words to make the heart sink, unless you're a hipper-than-thou 17-year-old.

Independent musicians are having to find new ways of bringing their live shows to international audiences without the backing of promoters or major labels.

It’s been nearly 3 years since I received that first cryptic e-mail from her smart marketing team, and since then she’s released a pair of albums and has begun a tour. Last night she stopped Brooklyn to play at the Brooklyn Masonic Temple, her 2nd U.S. show ever.

The modernist theatrical grandeur of the Southbank Centre’s Queen Elizabeth Hall might seem like both the least and the most obvious venue for iamamiwhoami’s first UK gig. Since their gradual arrival on the alternative music scene, the audio and visual project of little known Swedish artist Jonna Lee has baff